Case overview
Located in the prestigious Harley Street area, this award-winning medical dermatology centre specialises in a wide range of surgical and non-surgical treatments, led by a team of experienced professionals.
Involvement
- Website Redesign and Build
- SEO Strategy
- Google Ads
The Challenge
Despite its prime location and highly qualified medical team, the clinic struggled with online visibility. Its website attracted fewer than 1,000 visitors per month, resulting in minimal inquiries. The goal was to significantly expand its reach and patient engagement.
The Solution
A strategic digital approach was implemented to enhance the clinic’s online presence and lead generation.
- Website Redesign: A new, professional, and user-friendly website was developed with a strong focus on lead conversion.
- SEO Strategy: A comprehensive SEO plan was executed, tailored to the unique dynamics of the dermatology industry.
- Google Ads: Paid advertising campaigns were launched, precisely targeting potential patients actively searching for the clinic’s services.
As a result, website traffic grew to over 40,000 visitors per month, generating more than 5,851 high-quality leads.
Although the success was evident, the clinic briefly switched to another SEO provider following an enticing proposal. Within two months, their website traffic saw a steep decline. Recognising the impact of the original strategy, they quickly reinstated the previous approach to restore and continue their growth trajectory.
