The Company
A leading international specialist in scaffolding and access solutions, this firm ranks among the top 10 scaffolding contractors in the UK, Ireland, Saudi Arabia, and the UAE. With around 700 employees and £60m in access equipment, it plays a crucial role in major construction projects.
Involvement
- Digital Strategy
- SEO
The Challenge
The primary goal was to increase online visibility in the competitive UK construction market while developing international strategies for expansion. Given the company’s involvement in high-profile projects like Battersea Power Station and the ‘Walkie-Talkie’ Tower, generic keywords such as ‘scaffolding’ were too broad. The challenge lay in identifying search terms relevant to large-scale, high-end projects.
The Solution
To tackle this challenge, a comprehensive digital strategy was developed. SEO efforts focused on region-specific search behaviours, while Google Ads campaigns provided immediate market traction.
Domestically, the goal was to position the company not just as a scaffolding provider but as a specialist in advanced access solutions for large-scale construction. This led to securing top rankings for hundreds of niche keywords, such as ‘mast climbers,’ ‘common towers,’ and ‘construction crane decks.’
Beyond search optimization, additional strategies were implemented, including website conversion rate improvements and the creation of a dedicated training and recruitment platform. LinkedIn ad campaigns were also launched to enhance brand awareness and engagement with the target audience.
